CLASS 8 · LEARNING KNOWLEDGE
Advertising, impact and source evaluation – basic principles
How it works
Advertising is aimed at promoting products, services or ideas and influences the target group through various linguistic and visual means. It often uses exaggeration, emotional appeal or promises. Source evaluation means critically examining information: Who is the sender? What is the purpose? Is the information credible and verifiable? Advertising and editorial content differ in intent, language and design.
Note
Advertising aims to influence and uses targeted linguistic as well as visual means; sources must be evaluated according to sender, intent and credibility.
Advertising aims to influence and uses targeted linguistic as well as visual means; sources must be evaluated according to sender, intent and credibility.
An example
Which statement applies to the sentence ‹Jetzt zugreifen – nur heute 50 % Rabatt!› in an advertisement?
The sentence is a typical example of advertising because it urges a quick purchase decision and works with a time-limited offer.
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50 Exercises
To the learning unit →Own explanation and own practice exercises by AmyMath. Subject reference framework: German. The topic assignment may vary by federal state.